Exclusive Interview with Sebastián Ricardo Pérez Rocha: Innovation and Success of Adaix in Caceres

General Information:

Could you please provide us with your full name and the names of your Adaix agencies?
– My name is Sebastián Ricardo Pérez Rocha, and I have the honor of leading the offices of Adaix Cáceres Centro and Adaix Cáceres, pillars of innovation in the real estate sector in our region.

Where are your agencies located?
– The agency Adaix Cáceres Centro is located at Av. Virgen de Guadalupe 18, a strategic location for visibility and accessibility. On the other hand, Adaix Cáceres is at Av. Ruta de la Plata 16, both nestled in the heart of Cáceres, Extremadura, a city synonymous with growth and opportunity.

How long has each one been in operation?
– Adaix Cáceres has been setting standards of excellence in the sector for seven years, while Adaix Cáceres Centro, with two years of operations, has already made an indelible mark on the local real estate market.

Background:

What is your previous experience in the real estate sector?
– My professional journey did not begin in real estate but was forged through diverse experiences as a manager and advisor in other business domains. This provided me with a solid foundation to tackle the challenges of the real estate sector with a fresh and multidisciplinary perspective.

What motivated you to join the Adaix franchise?
– It was Adaix’s comprehensive proposal that captivated me: a business model that includes not only an innovative office design and an accessible cost structure but also a commitment to continuous education and professional development, elements that I consider fundamental for sustainable success.

The Journey with Adaix:

What was the process like to open your first agency with Adaix?
– The process was a clear reflection of the efficiency and support that Adaix provides to its franchisees. From the initial interest to opening the doors, everything was completed in less than a month, including the necessary training to start with a robust real estate portfolio and the promise of profitability.

How did Adaix’s business model contribute to facilitating the opening of your agency?
– Adaix’s philosophy places a strong emphasis on profitability from day one. This translates into a business model designed to facilitate implementation and ensure a clear path to success, both in the short and long term.

What challenges did you face, and how did you overcome them?
– From finding the perfect location to the interior design of our offices, obtaining financing, and adapting to the pace of the real estate sector, each challenge was an opportunity to grow. Adaix’s constant support was crucial in overcoming these obstacles and establishing a solid foundation for our operations.

Expansion and Growth:

How did you decide that it was the right time to open a second agency?
– The decision was the result of meticulous market analysis, where my team and I identified a unique expansion opportunity in Cáceres, reflected in the number of transactions and available properties promising untapped potential.

What were the key factors that contributed to the success of your first agency, and how did you replicate them in the second one?
– The success of any business is built on daily commitment and the quality of the human team. At Adaix, we replicated this approach by focusing on technological innovation and staying at the forefront of market trends, ensuring success reflected in both offices.

The Role of Adaix:

How has Adaix’s training and support contributed to your success?
– Adaix’s training has been a cornerstone of our strategy to address market challenges. The support we receive is personalized and focuses on finding joint solutions to emerging challenges, strengthening our responsiveness and operational effectiveness.

Is there any resource or tool provided by Adaix that you consider especially useful?
– Without a doubt, Adaix’s work platform and its intranet are indispensable tools. The CRM they offer is a state-of-the-art system that has revolutionized how we manage our day-to-day operations.

Results:

Could you share some metrics or results that demonstrate the success of your agencies?
– I can proudly say that we have experienced exponential growth, going from a modest portfolio of 20 properties to nearly 500. This achievement is the direct result of well-executed digital marketing strategies and effective advertising that have strengthened our market presence and generated a constant flow of recommendations from satisfied clients.

Tips and the Future:

What advice would you have for future Adaix franchisees?
– To future franchisees, I would advise conducting a detailed analysis of the local market and immersing themselves in the culture of collaboration and excellence promoted by Adaix. It is essential to leverage the strength of our brand and adhere to established protocols for effective operational management.

Do you have plans for future expansions or new initiatives within the Adaix franchise?
– I am always on the lookout for new opportunities and contemplate the possibility of expanding our network of Adaix offices, not only in other cities but also in coastal areas of Spain, where the real estate market offers unparalleled potential.